The Bull Society began its journey as Binance Bull Society, an NFT collection of 7,777 unique, hand-drawn bulls symbolizing the strength, resilience, and bullish spirit of the BNB Chain community.
Originally launched and branded with "Binance" in its name, the project quickly gained traction within the ecosystem — however, the Binance team later requested a name change, prompting the transition to The Bull Society (TBS). Despite the rebrand, the project retained its original mission: to represent the bold and relentless energy of builders and traders on BNB Chain.
Following the change, The Bull Society NFTs were officially listed on the Binance NFT Marketplace, where they became one of the earliest and most recognized community-driven NFT collections on BNB.
At the height of its popularity, Trust Wallet — the official Binance wallet — even tweeted about the collection, calling it "the Bored Apes of BSC." This recognition cemented The Bull Society's place as a true OG NFT project of the BNB ecosystem, combining meme culture, community power, and the unstoppable bullish energy that defines BNB Chain.
A portion of the $BULLS supply will be strategically allocated to buy back The Bull Society NFTs directly from marketplaces like RareBoard and others.
This creates real demand for the NFT collection — rewarding long-term holders and keeping liquidity cycling inside the ecosystem.
As volume grows, more $BULLS = more NFT buybacks = stronger floor. A loop that feeds itself.